So much of chaos and debates arise the moment we start a conversation about News value. The coming together of world as media ball of fire has further deepened the hole. The interrelatedness and interconnection between nations in more than one way has transcended its boundaries and have in turn started playing with its core concepts of proximity, conflict human interest, impact, currency, timeliness and categorising the level of prominence.

The urgency and desperate need to tie almost every piece if news with political agenda has somehow weakened rubber of trust in news value. The truth and objectivity in approach end up locking horns with ideology of news and Media as a whole. The setting of agenda ends up lying in the lap of the monetary gains and loose the thread of transparency in between.

Due to the need of media to gain on the numbers, be it money or audience or TRPs, because everything is interlinked with monetary gains The pressure falls majorly to create a content to bring about ‘scoops’ in the serious business of shaping up opinions on a mass level. Along these lines many times the truth is justifiably compromised, and facts are twisted and turned to take an altogether a different face so that their van be a very convenient and smooth digress from the topics of concern.

Because of the deadline that needs to be met the gatekeeping sometime is deliberately kept at the backseat for the pressure is on the immediacy of the news provided rather than the in-dept content. Thus, the gates are opened for some news and shut down for many others. And what the obvious justification for hampering and tampering with the news value is their right to know. And the eyes and ears of public which is the media in major sense bows down to the rulings and pressures from above!